Gray Line Distribution Partner Guide

Gray Line Worldwide represents over 110 Gray Line licensees worldwide. Using our technology partner, TourCMS, we have created a live distribution system that enables any distributor to access most Gray Line licensees’ products & inventory via a single technical integration. This guide is designed to explain the integration options available as well as the steps required to work with our licensees.
Key Benefits
As a Distributor, there are many benefits to using Gray Line’s electronic distribution capabilities to connect with our licensees. Some of them include:

  • Access to full content in one format - including tour descriptions, geocodes, images, dates, prices & availability, all via web based XML API
  • Direct commercial contracting with licensees – the Gray Line distribution system is just a data provider
  • Supports transactional model as well as other business models (PPC, pay per listing, affiliate, agent etc).
  • Create vouchers (in your own brand) that can be validated / redeemed by licensees directly
Basic Process Overview
The process for integration into the Gray Line distribution system is two-fold. You may simultaneously complete your commercial contracting and technical integrations, but you must have explicit approval from Gray Line to access our data and begin selling licensee products:

Further Reading & Help
We recommend reading TourCMS’ integration overview as well as their API documentation.